As per my previous blog, the world of online marketing can be a huge learning curve!
Now, since we have completed with Module 1, we can now move on to Module 2. Where the opportunities for digital marketing as a career increases even more. Marketing executives working on traditional methods also need an intensive introduction to online marketing, so that they can level the field.
With Module 2 of digital marketing education, you will learn how to market businesses using the internet from the ground up. In Module 2, you will discover training options for different aspects of digital marketing including: Mobile Marketing, Reputation Building and Management, Ad Networks, Affiliate Marketing, Online Media Planning, PPC Advertisement, Search Engine Optimization Specialization, E-commerce tracking as well as information on the future of digital marketing. From PPC Advertisement to Online Media Planning, this in-depth Module 2 covers the nine most important aspects of digital marketing.
We have already covered Module 1, so we will quickly move on to Module 2, which is an advanced level to previous module. Module 2 outline includes:
Online Media Planning
Online media insights, brand metrics and campaign objectives, understanding the expectations of the client, online ad spends across verticals and more…
Affiliate Marketing
Understanding Affiliate MARKETING, MARKETING Mix: SEO / PPC / SMM, Campaign Measurement and Tracking and more
Reputation Building and Management
Getting started with Reputation management, introduction to connected Social Web, brand Monitoring, listening to Digital Conversations and more
PPC Advertisement
PPC MARKETING, accounts and Campaign Execution, Targeting and Placement Analysis and more…
Search Engine Optimization Specialization
Advanced Website Information Architecture, Competitive & Keyword Research, Advanced SEO Reporting & Measurement and more
E-commerce Tracking
Performance Monitoring and Conversion Tracking
Social Media Marketing Specialization
Social media applications & widgets, Consumer generated content (cgc), Mashups and more…
Mobile Marketing
Understand the new Mobile Landscape and mobile MARKETING Ecosystem
Ad Networks
How to evaluate an Ad Network, Google Ad network targeting
Moreover, live workshops so that you can practise while learning. One of the rapidly growing industries is digital marketing, and keeping up with latest ideas and strategies is essential for success. Enroll in our Digital Marketing Program to learn the fundamentals of digital marketing.
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